Deutsche Telekom to Magenta Users: Drop Dead

Ah, no, the headline isn't word salad.

Was taking a moment off from my personal entropy festival to catch up on corporate news and came across this (scroll down to the third item), which led me to this, which led me to this.

Yes, it seems that Deutsche Telekom and T-Mobile are asserting service mark rights to the color magenta.

Clearly much thought and foresight went into this great moment in corporate reputation management.

Mike Johnston at The Online Photographer is busy renaming his car a T-Mobile (pronounced tee-mo-BEEL).  Though my nod goes to Color + Design Blog for "All Your Magenta Are Belong To Us."

To be filed under "how not to do it" in the Corporate Reputation Zone...